Olympus Illustration - Advertising by Martine Strom

Olympus Illustration is one of the coolest Illustrations in the Advertising field.

Martine Strom created an advertising concept for Olympus travel camera, representing it in the middle of a forest. As she describes in the project concept, Olympu’s camera is for travelers, explorers and adventurous people. So, what’s the best way of showing its resistance than surrounding it with nature?

As she describes Olympus Illustration and share her thoughts:

The challenge was to make a print ad for one of Olympus’ travel cameras.
This model can withstand dust, humidity, is quick, compact, and more robust than some of the other cameras in their range. A damp jungle theme seemed perfect to illustrate its qualities, and focus on travelling. We wanted to do something unexpected, by using illustration rather than photography for Olympus to visualize our concept.

I have created a few of these illustrations, the rest is a collage of vintage botanical illustrations from the 1800-1900. This was a suitable illustration style, as the camera house also has a retro/vintage design and feel. This concept can also advance to an extended campaign, with different landscapes and vegetation representing various destinations (desert, pine forest, prairie and so on).

As she admits in her project description, she didn’t make all the elements included in the composition. Some were designed, and some others were taken and assembled from vintage botanical illustrations from the 19th and 20th Century.
But she has, without any doubt, great skills and abilities, as she showed during the work in progress.
In fact, she presented multiple drawings and paintings of her creative process.

One of the particularity of her work is that she didn’t included only natural elements. In fact, part of her drawings were also animals, such as a bee and a toucan.
At that point, thinking about her idea and concept, we can find connections between the chosen animals and the adventurous style adopted, because both the animals, specially the toucan, are from exotic place, reinforcing the Travel Concept.

Final Project Presentations

In her final presentation, Martine showed possible applications of her illustration. She firstly displayed it in a subway as an Ad, then as a A3 printing and finally as a book cover.
All of her applications are pretty catchy, and Olympus could easily adopted them as their new marketing and promotional material.
Source of the Project: Project
Designer: Martine Strøm