The New York Times Redesign - by Flatstudio

The New York Times is one of the most influential source of news on the Planet.

Henry Raymond and George Jones founded the journal in New York in 1851. They would have never expected to see it grow so fast. Characterized by its “ancient” look, it features Cheltenham for its headlines and Imperial for its body. The constant use of serif fonts allowed the company to build a solid brand, not only by making it recognizable, but also making it credible. In fact, Designers use serif fonts – and in some cases even sans serif – to establish credibility and even trust in the reader. This is also one of the main reasons why the majority of Political Newspapers topics use them.

Flatstudio is a Creative Agency based in Lisbon, Portugal.
In the past couple weeks, they posted a series of Shots about the newspaper redesign. After one month, they released the full project on Behance and their Website.
In their redesign, they featured multiple studies of the website, spacing from the Layout, UX and also Colors.

The outdated layout hides important sections of the website.

The New York Times is filled with content where a user can consume the information. The number of types of content delivered is increasing every day. That’s why we designed a few different blocks which can form the content.

General Pages

We identified several types of information layout for this project. The main page has a 5-column grid. The editorial articles have a full-width layout, big images, and also a special content. The multimedia projects form the content in full-screen view.

Color Palette & Font Styling

While prototyping and choosing both colors and fonts we relied on the old newspapers and their layout. We tried also to choose the newspaper-like colors. The main task that we set was a combination of multimedia features with the ability to use the space properly. In fact, the more information on a square pixel the better it is.
Choosing the font is very important and we didn’t want to change the already established elements of the website.
The set of blocks, which we designed, work well together. Highlighting information and relying primarily on the content forming, we managed to get a good look and ergonomic design.

In Conclusion

Flatstudio did an awesome job in The New York Times Redesign project. In fact, they improved not only the UI, bringing a more modern look, but also the User Experience. It could be indeed a great upgrade to their current website, moving away from their cluttered look and feel.
Agency: Flatstudio
Project Source: Link