A New Dropbox Redesign

With more than 500 Million users, it is one of the best platforms to use to share files with other people. Since its launch, it grew a lot, and it now has a strong Design team that support its products.

As they say –

In today’s workplace, people spend 61% of their time managing work rather than doing it. […]
We want to bring that 61% as close to zero as possible. So we’re building products that make it easier to find the information you need, stay up to date on projects, and work more seamlessly as a team. And today, we have the first of those products and features ready for you.
In January 2017, Dropbox’s Design team announced four completely new Product. They refreshed the Home Page, the web application and  launched two new Products.

A New Dropbox.com

The new Dropbox redesign starts with a strong and bold statement. They are reinventing how teamwork works. But how? By introducing two new products. The first is Dropbox Paper, which is a smarter way of building ideas and thinking around a concept. The second is Smart Sync, which is a way to organize and synchronize your files directly on your desk.
Following along the website, it now shows five strong features about their products and how you can benefit from them. Illustrations support every statement, featuring an unique outlined and shaky style.
Obviously, they also took their time to improve the mobile version which features all the elements displayed on a single column layout.

A New Dropbox Web App

Dropbox’s Web Application now features an extremely clean and minimalistic look. It is actually impressive to see a so clean design on a real and functioning product. It features a full screen – fluid layout divided in three columns layout. The first one contains the main navigation bar. The second contains your actual files. The third contains all the tools that you need to start using Dropbox.
It features AtlasGrotesk as the main and only one font, supported by soft colors, like light blue, light purple and grey tones.

Smart Sync

This new feature allows people to organize and choose which files will be downloaded on your computer or kept on the cloud. It is going to be extremely useful when it comes to manage your machine’s storage. In fact, every file that you store on your desktop presents an icon. If it’s a green checkmark, the file has been loaded on both the cloud and your computer. If it’s a cloud icon, it means that the file will be available only with internet connection, so it will not be stored on your machine and available offline. I can see a relation with the new Cloud sync feature introduced by Apple, which basically works in a similar way, but obviously with Apple’s Cloud.

Dropbox Paper

This new feature allows users to collaborate, share ideas and think about a project. It is a sort of a Google Docs, Invision’s Boards, a scheduling tool and obviously a sharing platform. In fact, with this tool you can write content, share images, videos and any other embeddable content. You can also write comments and start a conversation. You can even schedule and organize your team, like you will normally do on softwares like Trello, Asana or Wrike.
Regarding the Design, the tool features with a minimalistic and clean style. In fact, there aren’t shadows, colors or lines that divide the content. The only visual divisor is determined by the negative space and text hierarchy. It features a different look compared to the established Dropdown style. In fact, there aren’t any blue tone, but the real king is the grey. In order to make the content pop-out, the main body features grey tones. Only authors names present strong colors, such as violet, orange and blue.
Project Cover are a real change in their Design style. In fact, now every project will have a cover image which features a creative way of using geometric shapes and bright colors.

In Conclusion

Dropbox’s Design team improved a lot of UI elements, sections and pages with this Dropbox redesign, but the real game-changer are the new products. With Smart Sync and Dropbox Paper, you can now build board, sketch ideas, organize content, synch files on your desktop and obviously share them with other people, all from the same place. Could it be the final move to outdistance Google Drive from the race?