PepCity Super Bowl Illustration

The Super Bowl is one of the most famous event that happens every year in US. It is the annual championship game of the NFL, featuring only the best two teams of the league. It gathers millions of viewers from all the globe, generating records over records. In fact, in the last couple years, it generated over 100 Millions of viewers per event.
So, what’s a better place than that to share your brand and get eyes on your products?
This is what Pepsi Cola thought. They hired Alexis Marcou to create PepCity Super Bowl, an extraordinary set of illustrations made for 2016 Super Bowl event.

The set features two main illustrations, representing a NFL player. The real characteristic of these illustration is indeed their style. Throughout the years, Marcou developed a unique and also creative style, which allowed him to work for some of the biggest brands in the world.

Both the illustrations features a blue color scheme for the main look and golden-yellow tones for details. These colors obviously represent Pepsi’s colors, and so their brand too. Another important detail that characterize Marcou’s style is the visual representation of motion. In fact, both the players show dynamic positions. Dynamism is represented with lines and straight shapes, dictated by the player’s movements.

Work in Progress

Apart from the incredible final result, on the design perspective it is also interesting to see his creative process. In his project, he shared multiple photographies of his work in progress. He featured some hand drawn illustrations on paper and sketches on real photos, but the most interesting part includes transparent plastic sheets. In fact, he created all the splatter effects by painting stripes of white colors on plastic sheets and scratched them with spatulas. For the final touch, he captured “Newton Rings” by photographing glass surfaces and he applied them on the final artworks. In this way, he created more visual textures, fluidity and depth.

Applications

In his final part of the project, he also shared some real applications of his designs. They include billboards, TV screens, brochures, Pepsi’s app and even fabrics.
Artist: Alexis Marcou
Project: Behance