Mercedes Benz Illustration - Side Car

Mercedes Benz Illustration by Romain Trystram

Mercedes Benz Illustration

During 2016, the german agency Realgestalt commissioned Romain Trystram to create another set of illustrations for Mercedes. As everyone knows, Mercedes Benz is one of the most valuable brand in the world, thank to their high-class vehicles. Probably also thank to the success scored by the company during the previous row of illustrations, they decided to go again with the talented illustrator from Morocco.

In his Behance presentation, Romain shared both flat illustrations and real applications on mobile devices. He shared examples of his work presented on iPads, websites and real paper magazine.
One of his keys characteristics are colors and perspective. In fact, he loves to play with city landscapes, specially during night. In this way, he is able to experiment as much as possible with lights and colors. Also looking at his previous work, we can see an extensive use of violet and cyan colors, which are generally supported by dark blues tones.

The Set

This set features five illustrations. Two of them contain a shiny Mercedez car as the main subject. Also the third features a car, but it is less noticeable, because it presents an air shot. The last one features a beautiful night-time landscape of a metropolis.
Both the first two illustrations feature an incredible Mercedes Benz Illustration, which looks almost real. The first one contains a side shot of the car, featuring a colorful outline, with stars that enrich the composition. The second illustration contains a frontal shot of the car with a semi-circular stripe positioned above the vehicle, which contains three icons. They represent some of the features that you can have with the car.

In the third illustration, Romain represented an aerial shot of a street during night-time, with a tiny car in the far right and two trucks around it.
The very last illustration, we have a beautiful landscape of a city at night, where you can see illuminated skyscrapers in the distance and a red-yellowish bridge in the foreground.

In Conclusion

Romain did an awesome job also for this set of illustrations. I wouldn’t be surprised to see a third set of illustrations made for Mercedes in the upcoming year. But the real challenge will be to come up with more creative solutions and scenes.
Designer: Romain Trystram
Source: Behance



PepCity Super Bowl - Cover

PepCity Super Bowl

PepCity Super Bowl Illustration

The Super Bowl is one of the most famous event that happens every year in US. It is the annual championship game of the NFL, featuring only the best two teams of the league. It gathers millions of viewers from all the globe, generating records over records. In fact, in the last couple years, it generated over 100 Millions of viewers per event.
So, what’s a better place than that to share your brand and get eyes on your products?
This is what Pepsi Cola thought. They hired Alexis Marcou to create PepCity Super Bowl, an extraordinary set of illustrations made for 2016 Super Bowl event.

The set features two main illustrations, representing a NFL player. The real characteristic of these illustration is indeed their style. Throughout the years, Marcou developed a unique and also creative style, which allowed him to work for some of the biggest brands in the world.

Both the illustrations features a blue color scheme for the main look and golden-yellow tones for details. These colors obviously represent Pepsi’s colors, and so their brand too. Another important detail that characterize Marcou’s style is the visual representation of motion. In fact, both the players show dynamic positions. Dynamism is represented with lines and straight shapes, dictated by the player’s movements.

Work in Progress

Apart from the incredible final result, on the design perspective it is also interesting to see his creative process. In his project, he shared multiple photographies of his work in progress. He featured some hand drawn illustrations on paper and sketches on real photos, but the most interesting part includes transparent plastic sheets. In fact, he created all the splatter effects by painting stripes of white colors on plastic sheets and scratched them with spatulas. For the final touch, he captured “Newton Rings” by photographing glass surfaces and he applied them on the final artworks. In this way, he created more visual textures, fluidity and depth.

Applications

In his final part of the project, he also shared some real applications of his designs. They include billboards, TV screens, brochures, Pepsi’s app and even fabrics.
Artist: Alexis Marcou
Project: Behance



Opera Redesign - Cover

Opera Redesign by Anti

Opera Redesign

Opera is one of the most famous browsers in the world. Despite its low percentage of usage, which is between 2 and 5% of the entire market, it still has millions of users.
Opera’s USP is an unique technology that compress data with no quality loss, giving users more content for less data usage.
This is way their slogan is Do More. It reflects the company’s goals, allowing users to consume more informations with less data usage, anywhere and when you want it.

With this Opera redesign, their logo is no longer a simple typographical “O”. It now represents a portal where all the informations pass through. During the process, Opera’s USP compress all the informations. In this way, Opera releases all the datas for users with less weight.
Their new logo features Basis Grotesque as the main font. Red remains the primary color of their brand, supported by dark and light grey tones. It also features a double possible identity. In fact, the new version features a minimalistic and flat design, usable even with a single color.
However, they maintained the older and classic version too. It features red shades that create depth, and because of its realism, it is the version used for all the advertising and real world applications.

Visual Applications 

In their redesign, they also shared some possible brand identity solutions, like business cards and envelopes. Red tones and fluid streams of colors characterize the entire visual identity. These colorful beams represents all the informations that come through the O and get released for users.
Some of their visual designs represent billboards applications. They feature the new logo, colorful streams, “Do More” slogan and lots of elements. These items and people placed on one side of the advertising represent again the amount of data available for users.
Agency: Anti
Designers: Martine Strøm – Gaute Aase – Kristoffer Eidsnes
Project: Behance



Olympus Hero Image

Olympus Illustration - Advertising by Martine Strøm

Olympus Illustration - Advertising by Martine Strom

Olympus Illustration is one of the coolest Illustrations in the Advertising field.

Martine Strom created an advertising concept for Olympus travel camera, representing it in the middle of a forest. As she describes in the project concept, Olympu’s camera is for travelers, explorers and adventurous people. So, what’s the best way of showing its resistance than surrounding it with nature?

As she describes Olympus Illustration and share her thoughts:

The challenge was to make a print ad for one of Olympus’ travel cameras.
This model can withstand dust, humidity, is quick, compact, and more robust than some of the other cameras in their range. A damp jungle theme seemed perfect to illustrate its qualities, and focus on travelling. We wanted to do something unexpected, by using illustration rather than photography for Olympus to visualize our concept.

I have created a few of these illustrations, the rest is a collage of vintage botanical illustrations from the 1800-1900. This was a suitable illustration style, as the camera house also has a retro/vintage design and feel. This concept can also advance to an extended campaign, with different landscapes and vegetation representing various destinations (desert, pine forest, prairie and so on).

As she admits in her project description, she didn’t make all the elements included in the composition. Some were designed, and some others were taken and assembled from vintage botanical illustrations from the 19th and 20th Century.
But she has, without any doubt, great skills and abilities, as she showed during the work in progress.
In fact, she presented multiple drawings and paintings of her creative process.

One of the particularity of her work is that she didn’t included only natural elements. In fact, part of her drawings were also animals, such as a bee and a toucan.
At that point, thinking about her idea and concept, we can find connections between the chosen animals and the adventurous style adopted, because both the animals, specially the toucan, are from exotic place, reinforcing the Travel Concept.

Final Project Presentations

In her final presentation, Martine showed possible applications of her illustration. She firstly displayed it in a subway as an Ad, then as a A3 printing and finally as a book cover.
All of her applications are pretty catchy, and Olympus could easily adopted them as their new marketing and promotional material.
Source of the Project: Project
Designer: Martine Strøm